Walk into any office and you will likely come across staff using custom mugs, and headed letter paper and this makes the company feel like a larger organisation and one that supplies its staff with its own merchandise. However this is a very limited view of how to use promotional items, and it misses out on a lot of promotional ideas that are highly convenient if this is all they have.
For instance custom bags are a fantastic way to promote your company and particularly if your business is open to the public. Look at small corner shops â often we go in and buy milk and bread from smaller chains or family-run shops, and when we do we are often given a plain carrier bag to take away with us. This is missing out hugely on a great opportunity for promotional marketing which is to use custom bags with the name of the shop on them. 
Opportunities for Promotional Marketing Part Two
Walk into any office and you will likely come across staff using custom mugs, and headed letter paper and this makes the company feel like a larger organisation and one that supplies its staff with its own merchandise. However this is a very limited view of how to use promotional items, and it misses out on a lot of promotional ideas that are highly convenient if this is all they have.
For instance custom bags are a fantastic way to promote your company and particularly if your business is open to the public. Look at small corner shops â often we go in and buy milk and bread from smaller chains or family-run shops, and when we do we are often given a plain carrier bag to take away with us. This is missing out hugely on a great opportunity for promotional marketing which is to use custom bags with the name of the shop on them.