One huge opportunity for promotional marketing that is often missed is to brand towels and shampoo bottles in hotels. Here people will be coming and using the towels â and so by having their promotional messages on them the hotel can be promoting to them while they dry. At the same time though, people are forever stealing the towels and cloths from hotels and taking them home with them. If a company were to include their logo on the towels however then this wouldn't be a serious issue as it would simply mean that those people were spreading the message of that hotel around. And if the towels were good quality then this would reflect well on a business.
In another great example of promotional marketing, Virgin Airways actually embraced the fact that people were stealing their salt and pepper pots by turning them into promotional items. As so many had gone missing they simply had printed on the bottom of all of them 'stolen from Virgin Airways'.
Opportunities for Promotional Marketing Part Five
One huge opportunity for promotional marketing that is often missed is to brand towels and shampoo bottles in hotels. Here people will be coming and using the towels â and so by having their promotional messages on them the hotel can be promoting to them while they dry. At the same time though, people are forever stealing the towels and cloths from hotels and taking them home with them. If a company were to include their logo on the towels however then this wouldn't be a serious issue as it would simply mean that those people were spreading the message of that hotel around. And if the towels were good quality then this would reflect well on a business.
In another great example of promotional marketing, Virgin Airways actually embraced the fact that people were stealing their salt and pepper pots by turning them into promotional items. As so many had gone missing they simply had printed on the bottom of all of them 'stolen from Virgin Airways'.