Opportunities for Promotional Marketing Part Six
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  • Opportunities for Promotional Marketing Part Six

    This was then a fantastic example of promotional marketing as it showed Virgin were in on the joke, that they were generous and wealthy enough to turn a blind eye to people stealing such minor items, and that they had a sense of humour. Furthermore the message itself was funny enough that it would be something people would want to share with their friends and family – essentially then showing around the branding further.

    For your business then you can turn potentially negative situations into positive ones by seeing them as marketing opportunities. You should also look for promotional opportunities in every item you use – any opportunity to help spread your brand using promotional items should be seized and the more items you have in circulation the more your company name will be on the public's consciousness.

    A good starting place for most businesses is with custom bags and custom pens. Other potential options are caps, lanyards, mugs, mousepads and more.
    

    Mar 05, 2011
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