6 Creative Ways Promotional Pens Can Market Your Business for You
When it comes to getting your business name out there, you want something that sticks with clients. Sure, you can use methods such as business cards, thank-you notes and the like, but how long before those end up in the trash?
There are better ways to make your company's name stick around in everyone's head. If you haven't considered the benefits of promotional items, you're missing out on one of the easiest ways to accomplish this goal.
Promotional pens are an excellent item that people will always use and never grow tired of. Here's why you need to start using them today, and how they can take your company to new heights when it comes to gaining new clients.
1. Promotional Pens Are Always Considered Useful
When it comes to promo swag, not all items are equal. Sure, stress balls sound like fun, and plastic bags with your company's name look great.
But promo pens are a choice you'll never fail with. Pens make a great gift for clients of all backgrounds and are always a practical choice for their home or office.
Many folks are quick to grab a pen, especially if its free. If you're looking for an item that no one wants to turn down, have a large number of promo pens created and see how quickly they go the next time you're passing them out.
2. People Enjoy Collecting Pens Regardless of the Company
Collecting pens is a hobby for many people. If that's the case for your clients or anyone you're looking to draw to your company, consider having a wide range of pens to show off.
This could include:
Pens in different colors
Pens in various styles and thickness of tip
Pens that are both capped and have a click-top
You can make a variety of choices, from affordable pens to higher quality pens. If you believe one resonates closely with your company more than another, choose what you think works best.
Even if someone isn't a client of yours and they happen to get a hold of your pen, there's a good chance they might need you or your services. Pens get passed around by those who collect them, so think of a promo pen as a type of business card that actually makes the rounds.
3. Clients and Employees Alike Love Getting Pens
Research has shown that despite living in a digital age, people still like having tangible items. Promo pens are a great gift to give for both clients and employees because they show your appreciation for their business and service, respectively.
You can choose promo pens that are higher quality and longer lasting than a capped ballpoint pen. If you want to make something special, you can create custom pens with an individual's name, important dates, or remember a certain amount of service of years someone has been with you.
This little touch makes people feel valued, and likely to have positive feelings about your company, no matter what their relation to your business is.
4. They Make a Great Giveaway at Tradeshows and Company Events
When giving out items at tradeshows and events, you want people to remember your company's name. Some promo items get thrown away quickly since they aren't useable or don't have a long shelf life.
In the end, items that prove themselves useful, practical and stick around. When prepping company bags full of things to give away, make sure you throw in a pen or two. Even long after your other items get discarded, the pen will find its way to a desk and serve as a reminder.
See what changes you notice by passing out promo pens at your next company event. Chances are high you'll get more interest than any other item and you'll gain a wider range of customers, too.
5. Promotional Pens Can Get Designed Any Way You'd Like
Promotional pens don't have to be a one-size-fits-all item that is only designed in one style or color. If you have a specific look or want to include your company's logo, you can when you create a promotional pen.
When choosing pens with company logo, people can easily identify your company. You can choose to include other useful information on the pen such as:
Phone number
Website
Address
You can make your promo pens as fancy as you'd like, or choose a plain and simple look if you're going to pass large quantities out. If you're feeling in the mood for a modern look, you can even order a stylus, for a promo item that no one will want to let go of.
6. Pens Are an Easy and Low-Cost Form of Advertising
If you're looking for a way to get in touch with clients (both current and potential), and you like to utilize direct mail as a form of promotion, consider putting a pen in your next mailing. Direct mail still has its place as a form of marketing, and both companies and individuals enjoy getting items they can keep and use with no obligation.
Adding simple and useful products is a fun way to get folks to open the mail, take a look at your company, and understand what you offer. Since pens don't cost much and can get produced at a high quantity, it makes sense to include these the next time you contact people.
Even if you have a surplus left over, you'll find plenty of takers for them who will be happy to use them.
Learn More
Using promotional pens to advertise your company is a great way to make people aware of your organization. Employees and clients alike find these useful and pass them on to others, getting your name out there.
If you want to get started ordering but don't know where to begin, we can help. Contact us, and we can help you find the best pens for your company's needs.
6 Creative Ways Promotional Pens Can Market Your Business for You
When it comes to getting your business name out there, you want something that sticks with clients. Sure, you can use methods such as business cards, thank-you notes and the like, but how long before those end up in the trash?
There are better ways to make your company's name stick around in everyone's head. If you haven't considered the benefits of promotional items, you're missing out on one of the easiest ways to accomplish this goal.
Promotional pens are an excellent item that people will always use and never grow tired of. Here's why you need to start using them today, and how they can take your company to new heights when it comes to gaining new clients.
1. Promotional Pens Are Always Considered Useful
When it comes to promo swag, not all items are equal. Sure, stress balls sound like fun, and plastic bags with your company's name look great.
But promo pens are a choice you'll never fail with. Pens make a great gift for clients of all backgrounds and are always a practical choice for their home or office.
Many folks are quick to grab a pen, especially if its free. If you're looking for an item that no one wants to turn down, have a large number of promo pens created and see how quickly they go the next time you're passing them out.
2. People Enjoy Collecting Pens Regardless of the Company
Collecting pens is a hobby for many people. If that's the case for your clients or anyone you're looking to draw to your company, consider having a wide range of pens to show off.
This could include:
You can make a variety of choices, from affordable pens to higher quality pens. If you believe one resonates closely with your company more than another, choose what you think works best.
Even if someone isn't a client of yours and they happen to get a hold of your pen, there's a good chance they might need you or your services. Pens get passed around by those who collect them, so think of a promo pen as a type of business card that actually makes the rounds.
3. Clients and Employees Alike Love Getting Pens
Research has shown that despite living in a digital age, people still like having tangible items. Promo pens are a great gift to give for both clients and employees because they show your appreciation for their business and service, respectively.
You can choose promo pens that are higher quality and longer lasting than a capped ballpoint pen. If you want to make something special, you can create custom pens with an individual's name, important dates, or remember a certain amount of service of years someone has been with you.
This little touch makes people feel valued, and likely to have positive feelings about your company, no matter what their relation to your business is.
4. They Make a Great Giveaway at Tradeshows and Company Events
When giving out items at tradeshows and events, you want people to remember your company's name. Some promo items get thrown away quickly since they aren't useable or don't have a long shelf life.
In the end, items that prove themselves useful, practical and stick around. When prepping company bags full of things to give away, make sure you throw in a pen or two. Even long after your other items get discarded, the pen will find its way to a desk and serve as a reminder.
See what changes you notice by passing out promo pens at your next company event. Chances are high you'll get more interest than any other item and you'll gain a wider range of customers, too.
5. Promotional Pens Can Get Designed Any Way You'd Like
Promotional pens don't have to be a one-size-fits-all item that is only designed in one style or color. If you have a specific look or want to include your company's logo, you can when you create a promotional pen.
When choosing pens with company logo, people can easily identify your company. You can choose to include other useful information on the pen such as:
You can make your promo pens as fancy as you'd like, or choose a plain and simple look if you're going to pass large quantities out. If you're feeling in the mood for a modern look, you can even order a stylus, for a promo item that no one will want to let go of.
6. Pens Are an Easy and Low-Cost Form of Advertising
If you're looking for a way to get in touch with clients (both current and potential), and you like to utilize direct mail as a form of promotion, consider putting a pen in your next mailing. Direct mail still has its place as a form of marketing, and both companies and individuals enjoy getting items they can keep and use with no obligation.
Adding simple and useful products is a fun way to get folks to open the mail, take a look at your company, and understand what you offer. Since pens don't cost much and can get produced at a high quantity, it makes sense to include these the next time you contact people.
Even if you have a surplus left over, you'll find plenty of takers for them who will be happy to use them.
Learn More
Using promotional pens to advertise your company is a great way to make people aware of your organization. Employees and clients alike find these useful and pass them on to others, getting your name out there.
If you want to get started ordering but don't know where to begin, we can help. Contact us, and we can help you find the best pens for your company's needs.