Producing customized pens to use with your advertising campaigns is one thing. Distributing them to the right people who will return profit to the company, either directly or indirectly, is an altogether different challenge. Essentially, the company will have to invest time, effort and money in the research over which demographic is best to receive the custom pens. The location where the pens will be distributed is another factor to consider.
More than anything, the social standing of these people has to be lightly considered. It's far too inappropriate, to say nothing of cost-effective, to distribute promotional pens to people who do not write every day. In the opposite, students and office workers will be using pens on a daily basis. The product should also be a fitting selection for the marketing material being used. In this case, a pen would be more compatible with an office supply product, software or an electronic gadget. It's quite obvious that it won't work as effectively for a drinking beverage or clothing.
For the sake of demonstration, have a look at the custom pens Montreal students and office workers have tucked in their pockets. They usually contain an advertisement for a local product or brand!
How to distribute custom pens for advertising?
More than anything, the social standing of these people has to be lightly considered. It's far too inappropriate, to say nothing of cost-effective, to distribute promotional pens to people who do not write every day. In the opposite, students and office workers will be using pens on a daily basis. The product should also be a fitting selection for the marketing material being used. In this case, a pen would be more compatible with an office supply product, software or an electronic gadget. It's quite obvious that it won't work as effectively for a drinking beverage or clothing.
For the sake of demonstration, have a look at the custom pens Montreal students and office workers have tucked in their pockets. They usually contain an advertisement for a local product or brand!