5 Promotional Items Everyone Secretly Wants at Trade Shows
Picture this: your company has reserved a booth at an upcoming trade show. And your boss lets you know he wants you to be in charge of deciding what promotional items you're going to brand with your company's logo to hand out to potential leads.
What's more? He also lets you know that you have a specific budget to stick to for the promotional items.
Now, you've got some thinking to do. What are some promotional items that people secretly hope to receive at trade shows?
In this post, we'll cover branding and how you can demonstrate the value of your brand to attendees. We're also going to show you five awesome promotional items that everyone secretly wants to receive when they're at a trade show.
Let's get down to it!
The Importance of Branding
At trade shows, branding is especially important.
You want to ensure that whatever freebies you give away it will successfully communicate your brand's capabilities, messaging, and strategy to each attendee.
To ensure maximum alignment of your brand at the trade show, follow the tips outlined below:
For the most possible exposure, be sure to display your logo prominently on each promo item.
If you can, try to find promo items that relate back to the industry your company is in.
If you're attending the trade show with a themed campaign in mind, relate as many promo items as possible back to your campaign.
With these tips, you won't have to worry about trade show attendees getting home and not recollecting your brand when they use your promo items in their everyday lives.
Provide Value to Trade Show Attendees
You may think that freebies and promo items at trade shows don't really serve any specific purpose. But that's not true.
In fact, the promo items given away at trade shows serve a very specific purpose. Their role is to connect to and resonate with potential prospects and new or existing clients.
If you want to create a real, long-term impact on prospects and clients, you'll plan your promo item giveaways strategically. Think about it this way: what are some practical items you can give away that will serve as a reminder to attendees of your brand on a regular basis?
What are some things they can use in everyday life that will make tasks a little bit easier for them?
Hint: these types of promo items are ideal because they will be used on a regular basis. Furthermore, they will continuously remind attendees of your brand's value and significance.
The Promotional Items That Everyone Secretly Wants
When it comes to attending trade shows, deciding what the best trade show giveaways are may seem like the easiest task of them all.
Where the difficulty lies, though, is in choosing promotional items that are not only on trend and within your budget, but are also sure to leave a lasting impact on attendees.
It's not always as easy as you might think!
By now, you're probably wondering exactly what the promotional items that "everyone secretly wants" are. Below, we'll provide some examples and explore why each promo item is valuable.
1. Power Banks
While they've left the office to attend the trade show, most attendees are still connected to their workplace via their cell phones. As we all know, constant use of your phone can drain its battery in no time.
When you give power banks away at a trade show, both you and attendees will benefit.
For one, you'll boost the amount of traffic to your booth because you're offering an item that nearly everyone is after.
You'll also provide attendees with an ultra-useful device that they can use both during and after the event. And they'll be reminded of your brand every time they do.
2. Bluetooth Speakers
While Bluetooth speakers may not necessarily come in handy during the event itself, they are a great item that can be used for a variety of different purposes. Attendees can listen to music or a podcast and, with some models, even take calls.
3. Smartphone Wallets
Make attendees' lives easier by giving smartphone wallets away. They'll be able to keep everything important in one place: their phone, credit card, cash, and possibly even a business card or two.
And what's more? Whenever they're on the phone, a passersby will clearly see your logo.
4. Double-Walled Water Bottles
Reusable water bottles aren't new to the trade show promotional item game by any means. However, double-walled water bottles reminiscent of the S'well brand are.
They're also great everyday items that attendees will be likely to use for months after the event. After all, who doesn't want to keep their cold drinks cold and their hot drinks hot?
5. Earbuds
Earbuds are particularly useful for attendees who have traveled in for the trade show or typically commute to work. What person doesn't love a good opportunity to drown the outside world out for a few minutes?
Forgetting to pack earbuds can be distressing for those who enjoy the temporary escape they provide. And an extra pair never hurts, right?
Find Trade Show Success with These Promotional Items
Exhibiting at trade shows is a great way to increase the visibility and awareness of your brand.
These events allow you to demonstrate the value of your business and potentially win new customers. As a result, they offer a great opportunity to capture attendees' attention using promotional items.
Just keep in mind the importance of branding and presenting value. And don't forget to choose promotional items that are useful and on trend.
Not sure where to start? Browse the ideas page on our website or contact us today!
We'd love to work with you to find a promotional item that fits your goals, brand, and budget.
5 Promotional Items Everyone Secretly Wants at Trade Shows
Picture this: your company has reserved a booth at an upcoming trade show. And your boss lets you know he wants you to be in charge of deciding what promotional items you're going to brand with your company's logo to hand out to potential leads.
What's more? He also lets you know that you have a specific budget to stick to for the promotional items.
Now, you've got some thinking to do. What are some promotional items that people secretly hope to receive at trade shows?
In this post, we'll cover branding and how you can demonstrate the value of your brand to attendees. We're also going to show you five awesome promotional items that everyone secretly wants to receive when they're at a trade show.
Let's get down to it!
The Importance of Branding
At trade shows, branding is especially important.
You want to ensure that whatever freebies you give away it will successfully communicate your brand's capabilities, messaging, and strategy to each attendee.
Before deciding on the promotional items you're going to use, think about how they may affect the image of your brand, its persona, and the theme of your campaign.
To ensure maximum alignment of your brand at the trade show, follow the tips outlined below:
For the most possible exposure, be sure to display your logo prominently on each promo item.
If you can, try to find promo items that relate back to the industry your company is in.
If you're attending the trade show with a themed campaign in mind, relate as many promo items as possible back to your campaign.
With these tips, you won't have to worry about trade show attendees getting home and not recollecting your brand when they use your promo items in their everyday lives.
Provide Value to Trade Show Attendees
You may think that freebies and promo items at trade shows don't really serve any specific purpose. But that's not true.
In fact, the promo items given away at trade shows serve a very specific purpose. Their role is to connect to and resonate with potential prospects and new or existing clients.
If you want to create a real, long-term impact on prospects and clients, you'll plan your promo item giveaways strategically. Think about it this way: what are some practical items you can give away that will serve as a reminder to attendees of your brand on a regular basis?
What are some things they can use in everyday life that will make tasks a little bit easier for them?
Hint: these types of promo items are ideal because they will be used on a regular basis. Furthermore, they will continuously remind attendees of your brand's value and significance.
The Promotional Items That Everyone Secretly Wants
When it comes to attending trade shows, deciding what the best trade show giveaways are may seem like the easiest task of them all.
Where the difficulty lies, though, is in choosing promotional items that are not only on trend and within your budget, but are also sure to leave a lasting impact on attendees.
It's not always as easy as you might think!
By now, you're probably wondering exactly what the promotional items that "everyone secretly wants" are. Below, we'll provide some examples and explore why each promo item is valuable.
1. Power Banks
While they've left the office to attend the trade show, most attendees are still connected to their workplace via their cell phones. As we all know, constant use of your phone can drain its battery in no time.
When you give power banks away at a trade show, both you and attendees will benefit.
For one, you'll boost the amount of traffic to your booth because you're offering an item that nearly everyone is after.
You'll also provide attendees with an ultra-useful device that they can use both during and after the event. And they'll be reminded of your brand every time they do.
2. Bluetooth Speakers
While Bluetooth speakers may not necessarily come in handy during the event itself, they are a great item that can be used for a variety of different purposes. Attendees can listen to music or a podcast and, with some models, even take calls.
3. Smartphone Wallets
Make attendees' lives easier by giving smartphone wallets away. They'll be able to keep everything important in one place: their phone, credit card, cash, and possibly even a business card or two.
And what's more? Whenever they're on the phone, a passersby will clearly see your logo.
4. Double-Walled Water Bottles
Reusable water bottles aren't new to the trade show promotional item game by any means. However, double-walled water bottles reminiscent of the S'well brand are.
They're also great everyday items that attendees will be likely to use for months after the event. After all, who doesn't want to keep their cold drinks cold and their hot drinks hot?
5. Earbuds
Earbuds are particularly useful for attendees who have traveled in for the trade show or typically commute to work. What person doesn't love a good opportunity to drown the outside world out for a few minutes?
Forgetting to pack earbuds can be distressing for those who enjoy the temporary escape they provide. And an extra pair never hurts, right?
Find Trade Show Success with These Promotional Items
Exhibiting at trade shows is a great way to increase the visibility and awareness of your brand.
These events allow you to demonstrate the value of your business and potentially win new customers. As a result, they offer a great opportunity to capture attendees' attention using promotional items.
Just keep in mind the importance of branding and presenting value. And don't forget to choose promotional items that are useful and on trend.
Not sure where to start? Browse the ideas page on our website or contact us today!
We'd love to work with you to find a promotional item that fits your goals, brand, and budget.