It seems that these days everyone’s focus is on the digital world. There’s no question that digital marketing has allowed companies to reach a wider audience more quickly. However, in the fast-paced online world of today, it can be easy to lose sight of tried and true marketing methods.
Promotional items have been used by businesses big and small for decades. Items such as coasters, pens, tote bags, and more. These items may seem low-tech, but they can be a proven difference maker for your business.
They’re Like Functional Business Cards
Let’s face it, everyone has a business card. You have one, your boss has one, I have one, etc. In theory, business cards are a mini-flyer for you to promote your company. In practice, they’re often destined to wind up in the back of a wallet or banished to the bottom of a drawer somewhere.
The reason? Business cards serve no purpose other than to inform. However, promotional items such as a pen? Well, that’s promotion mixed with functionality. A recipient is far more likely to hold onto, and make use of a promotional pen. After all, it serves a purpose.
80% of consumers own at least one promotional item right now
60% of those consumers will keep that item for up to two years
53% of the time, a promotional item results in a more positive impression of the advertiser.
48% of consumers would like to receive promotional items more often
Low Barrier to Entry
Unlike costly website advertisements or lengthy digital marketing campaigns; physical promotional items are relatively low cost and easy to obtain. With a fixed cost per unit (based on quantity) and discounts available for large orders, you’ll know what to expect from the beginning.
Ordering is easy. Re-ordering is even easier.
Increase Brand Awareness and Recall
Promotional items often take take a journey. In fact, 63% of consumers will pass on an item to another person such as a family member or friend. Your branded pen could wind up in dozens of hands over the course of its lifetime which extends your reach and increases brand awareness.
However, it doesn’t stop at awareness. 89% of consumers can recall the advertiser of a promotional product they’ve received over the last two years. By comparison, digital media recall tops out at around 30%
Looking To Promote? Go With the Classics
It’s true that digital marketing is growing every year and performs well in terms of overall reach. However, there is not denying the tried and true method of real, tangible promotional items. A branded pen can have a greater impact on an individual level than 100 Facebooks ads.
Staying power is crucial when it comes to promoting your business. Ads come and go and new digital campaigns are launched every day. In many ways, they’re no match for a good pen in your customer’s hand.
And each time they reach for it, your logo, phone number, and website address will be staring back at them.
Why Your Business Needs Promotional Items
It seems that these days everyone’s focus is on the digital world. There’s no question that digital marketing has allowed companies to reach a wider audience more quickly. However, in the fast-paced online world of today, it can be easy to lose sight of tried and true marketing methods.
Promotional items have been used by businesses big and small for decades. Items such as coasters, pens, tote bags, and more. These items may seem low-tech, but they can be a proven difference maker for your business.
They’re Like Functional Business Cards
Let’s face it, everyone has a business card. You have one, your boss has one, I have one, etc. In theory, business cards are a mini-flyer for you to promote your company. In practice, they’re often destined to wind up in the back of a wallet or banished to the bottom of a drawer somewhere.
The reason? Business cards serve no purpose other than to inform. However, promotional items such as a pen? Well, that’s promotion mixed with functionality. A recipient is far more likely to hold onto, and make use of a promotional pen. After all, it serves a purpose.
Consider the following statistics:
Low Barrier to Entry
Unlike costly website advertisements or lengthy digital marketing campaigns; physical promotional items are relatively low cost and easy to obtain. With a fixed cost per unit (based on quantity) and discounts available for large orders, you’ll know what to expect from the beginning.
Ordering is easy. Re-ordering is even easier.
Increase Brand Awareness and Recall
Promotional items often take take a journey. In fact, 63% of consumers will pass on an item to another person such as a family member or friend. Your branded pen could wind up in dozens of hands over the course of its lifetime which extends your reach and increases brand awareness.
However, it doesn’t stop at awareness. 89% of consumers can recall the advertiser of a promotional product they’ve received over the last two years. By comparison, digital media recall tops out at around 30%
Looking To Promote? Go With the Classics
It’s true that digital marketing is growing every year and performs well in terms of overall reach. However, there is not denying the tried and true method of real, tangible promotional items. A branded pen can have a greater impact on an individual level than 100 Facebooks ads.
Staying power is crucial when it comes to promoting your business. Ads come and go and new digital campaigns are launched every day. In many ways, they’re no match for a good pen in your customer’s hand.
And each time they reach for it, your logo, phone number, and website address will be staring back at them.