10 Ideas to Make Your Customized Tote Bags Stand Out
Does your company sell or give away promotional tote bags?
Tote bags are a great way to give out some swag to your customers while getting some free promotion as they parade them around on the street. It's a win-win. They get something to carry their stuff around in and you get your logo out there. Tote bags are the rare giveaway item that actually gets regular use.
In this post, we're going to tell you how to make your customized tote bags stand out in the crowd. Read this and people will be stopping on the street and asking your customers where they got that bag. Let's start designing.
Design Tips for Your Customized Tote Bags
There are lots of ways that you can go with your tote bags. Canvas, vinyl, logos, mottos, lots of colors, or no color. Whatever you decide, you have to come up with an eye-catching design so that making them is worthwhile.
1. Type of Material
There are dozens of different ways you can go when it comes to the material that you use for your tote. Deciding how much you want to spend will dictate, to some degree, what material you go with.
A few popular ones include canvas, vinyl, eco-friendly, and plastic. Go with your gut here; choose your material and don't look back. If you want to create multiple designs, then try out more than one material.
2. Size & Shape
Similarly, if you're trying out different designs, then try out different bag sizes. A lot of times, bigger is better, especially if you want people to actually use them. Think about what you would use the bag for and let that influence your decision.
A lot of people use tote bags to hold their groceries when they're out shopping. Others use them to hold books, drinks, and foods when they go to work or have a picnic. Have a use in mind for the bag and that will inform how big and what shape it should be.
3. Style
One strap? Two straps? Over the shoulder?
Once again, there are a lot of choices to make when it comes to style. Many totes are large open bags with two straps, but that doesn't mean that you necessarily have to do that. Other totes have compartments inside to hold a few bottles of wine or separate liquids from important items.
If you can't decide on a style, it's probably better to keep it simple. Go with the traditional, big-open-bag-with-two-straps look and grab people's attention with the artwork you use. Speaking of which, let's talk about art.
4. Company Logo
You'll want to focus on promoting your company brand. The whole point of this exercise is to create awareness for your business, so display your company logo loud and proud on your customized tote bag.
Make sure that it's prominent on the side of the bag. It should be obvious that the tote came from a cool business. If you don't have a logo, then incorporate distinct colors that promote your brand and come up with other designs and a tagline that will grab the attention of passersby.
5. Fun Designs
There are countless examples of different designs that you can take inspiration from. Keep it consistent with what your business deals in so that when someone sees it on the street, they have some idea of what you do. If you can grab people's attention with a graphic, they'll be more inclined to check out your company.
6. Say Something
The other way you can go with the artwork on your tote bags is either a motto or an enticing saying. Choose your words carefully, because they'll represent your brand to people walking on the street that might not know anything about your company otherwise.
Again, there are lots of examples you can look at to find inspiration. Pick something inspiring, funny, or informative that says something about your brand.
7. What You Do
In addition to the artwork, you should ensure that the tote bag includes something about what your business does. If someone notices the artwork or the slogan on the bag, that's great, but in order to turn those looks into leads, you have to give them a reason to look you up.
Figure out how to concisely sum up your business. Do it in a few words so it doesn't take attention away from the artwork.
8. How to Find You
One of the most important principles in digital marketing is a strong call to action. When it comes to a tote bag, your call to action will have to come by giving some contact details.
Including one or all of your web address, social media accounts, or your phone number will give those potential customers on the street a way to contact you if they're interested.
9. If You're Selling, Put More Money In
If you're selling your customized tote bags, then you should put a bit more money into them to give your customers a good product. Larger bags with more sturdy materials and nicer straps will make it a worthwhile purchase for someone that wants to support your company.
Selling them will also give you cause to create more different styles. Offering a few different styles and sizes with different artwork opens up the opportunity to turn the bag side of your business into a potential money maker.
10. If You're Giving, Don't
If you're giving the bags away, focus less on the quality of the bag and focus more on the promotional aspects of it. Make sure that the artwork on the bag is attention-grabbing. Then, make lots of them and give them out like candy!
Start Making Your Bags Today
Now that you've got some inspiration, you can start creating your customized tote bags today. It's a great way to create brand awareness while showing your customers that you appreciate their business. To start creating affordable and high-quality tote bags, visit Concept Plus.
At Concept Plus, we offer unique and affordable promotional products that will boost your brand's image. We've got tote bags, eco-friendly bags, paper bags, duffel bags, and plastic bags, as well as many other promotional items. Come up with a great design, put it on a bag, and start promoting your brand on the street.
10 Ideas to Make Your Customized Tote Bags Stand Out
Does your company sell or give away promotional tote bags?
Tote bags are a great way to give out some swag to your customers while getting some free promotion as they parade them around on the street. It's a win-win. They get something to carry their stuff around in and you get your logo out there. Tote bags are the rare giveaway item that actually gets regular use.
In this post, we're going to tell you how to make your customized tote bags stand out in the crowd. Read this and people will be stopping on the street and asking your customers where they got that bag. Let's start designing.
Design Tips for Your Customized Tote Bags
There are lots of ways that you can go with your tote bags. Canvas, vinyl, logos, mottos, lots of colors, or no color. Whatever you decide, you have to come up with an eye-catching design so that making them is worthwhile.
1. Type of Material
There are dozens of different ways you can go when it comes to the material that you use for your tote. Deciding how much you want to spend will dictate, to some degree, what material you go with.
A few popular ones include canvas, vinyl, eco-friendly, and plastic. Go with your gut here; choose your material and don't look back. If you want to create multiple designs, then try out more than one material.
2. Size & Shape
Similarly, if you're trying out different designs, then try out different bag sizes. A lot of times, bigger is better, especially if you want people to actually use them. Think about what you would use the bag for and let that influence your decision.
A lot of people use tote bags to hold their groceries when they're out shopping. Others use them to hold books, drinks, and foods when they go to work or have a picnic. Have a use in mind for the bag and that will inform how big and what shape it should be.
3. Style
One strap? Two straps? Over the shoulder?
Once again, there are a lot of choices to make when it comes to style. Many totes are large open bags with two straps, but that doesn't mean that you necessarily have to do that. Other totes have compartments inside to hold a few bottles of wine or separate liquids from important items.
If you can't decide on a style, it's probably better to keep it simple. Go with the traditional, big-open-bag-with-two-straps look and grab people's attention with the artwork you use. Speaking of which, let's talk about art.
4. Company Logo
You'll want to focus on promoting your company brand. The whole point of this exercise is to create awareness for your business, so display your company logo loud and proud on your customized tote bag.
Make sure that it's prominent on the side of the bag. It should be obvious that the tote came from a cool business. If you don't have a logo, then incorporate distinct colors that promote your brand and come up with other designs and a tagline that will grab the attention of passersby.
5. Fun Designs
There are countless examples of different designs that you can take inspiration from. Keep it consistent with what your business deals in so that when someone sees it on the street, they have some idea of what you do. If you can grab people's attention with a graphic, they'll be more inclined to check out your company.
6. Say Something
The other way you can go with the artwork on your tote bags is either a motto or an enticing saying. Choose your words carefully, because they'll represent your brand to people walking on the street that might not know anything about your company otherwise.
Again, there are lots of examples you can look at to find inspiration. Pick something inspiring, funny, or informative that says something about your brand.
7. What You Do
In addition to the artwork, you should ensure that the tote bag includes something about what your business does. If someone notices the artwork or the slogan on the bag, that's great, but in order to turn those looks into leads, you have to give them a reason to look you up.
Figure out how to concisely sum up your business. Do it in a few words so it doesn't take attention away from the artwork.
8. How to Find You
One of the most important principles in digital marketing is a strong call to action. When it comes to a tote bag, your call to action will have to come by giving some contact details.
Including one or all of your web address, social media accounts, or your phone number will give those potential customers on the street a way to contact you if they're interested.
9. If You're Selling, Put More Money In
If you're selling your customized tote bags, then you should put a bit more money into them to give your customers a good product. Larger bags with more sturdy materials and nicer straps will make it a worthwhile purchase for someone that wants to support your company.
Selling them will also give you cause to create more different styles. Offering a few different styles and sizes with different artwork opens up the opportunity to turn the bag side of your business into a potential money maker.
10. If You're Giving, Don't
If you're giving the bags away, focus less on the quality of the bag and focus more on the promotional aspects of it. Make sure that the artwork on the bag is attention-grabbing. Then, make lots of them and give them out like candy!
Start Making Your Bags Today
Now that you've got some inspiration, you can start creating your customized tote bags today. It's a great way to create brand awareness while showing your customers that you appreciate their business. To start creating affordable and high-quality tote bags, visit Concept Plus.
At Concept Plus, we offer unique and affordable promotional products that will boost your brand's image. We've got tote bags, eco-friendly bags, paper bags, duffel bags, and plastic bags, as well as many other promotional items. Come up with a great design, put it on a bag, and start promoting your brand on the street.