Why Your Company Needs To Start Giving Corporate Gifts
With the holidays approaching, gift giving season is starting to heat up. There will be plenty of consumer sales to occupy our time in the coming month. However, ‘tis also the season for corporate gifts and there’s no time like the present to start planning.
At first glance, giving corporate gifts may seem counter-productive. After all, your clients are supposed to be the ones paying you. Why then should you spend money to give your clients a gift?
As it turns out, there are several reasons.
Enhanced, Continuous Promotion
Corporate gifts are branded with your company name, logo, website, or other identifiable characteristics. Due to this, your gifts have the potential to spread your company name around your client’s office. In fact, they may even wind up in the hands or in front of the eyes of their clients as well.
This helps to spread the word about your business while also keeping your company top of mind to your client.
Reciprocity Is A Powerful Tool
By its nature, a gift is always appreciated. Also by its nature, people take note of who does something nice for them. In the mind of the recipient, it elevates the gift givers status and promotes a positive connection. A corporate gift may mean a small investment to produce, however it may pay off down the line when it comes time to award a new contract.
An Added Touchpoint
We love staying in touch with our clients and so should you. However, tedious calls or emails to “just check in” can sometimes be annoying, even unwelcomed. When you come bearing gifts, however, it is a positive moment that is difficult to be seen as a bother.
This offers you an added interaction with your best clients. What’s more, the interaction won’t come across as overly “salesy”. It is a perfect opportunity to check in on the status of your relationship and thank them for their business. It also provides you the opportunity to see if there is anything else they are in need of that you may be able to assist them with.
It’s Nice!
Perhaps the best reason for giving corporate gifts is also the simplest one. It’s a nice thing to do! Even in the high-tech, fast-paced, online world in which we live; people still buy from people and forming relationships is important.
Corporate gifts may require a small investment. However, the relationships you forge with your clients are priceless. Consider the lifetime value of your top customers. Now, compare that with the cost of a simple, yet elegant and personal corporate gift. What’s more, suppose you knew that giving a corporate gift could make all the difference between keeping that client for another year.
It’s a no-brainer decision.
‘Tis The Season
Corporate gifts are appropriate in several situations. After closing a big deal, on the anniversary of a signing, or celebrating a milestone. However, the holidays provide a perfect opportunity to reach back out to the clients who make your business possible. It’s a great opportunity and one that every business can benefit from.
Why Your Company Needs To Start Giving Corporate Gifts
With the holidays approaching, gift giving season is starting to heat up. There will be plenty of consumer sales to occupy our time in the coming month. However, ‘tis also the season for corporate gifts and there’s no time like the present to start planning.
At first glance, giving corporate gifts may seem counter-productive. After all, your clients are supposed to be the ones paying you. Why then should you spend money to give your clients a gift?
As it turns out, there are several reasons.
Enhanced, Continuous Promotion
Corporate gifts are branded with your company name, logo, website, or other identifiable characteristics. Due to this, your gifts have the potential to spread your company name around your client’s office. In fact, they may even wind up in the hands or in front of the eyes of their clients as well.
This helps to spread the word about your business while also keeping your company top of mind to your client.
Reciprocity Is A Powerful Tool
By its nature, a gift is always appreciated. Also by its nature, people take note of who does something nice for them. In the mind of the recipient, it elevates the gift givers status and promotes a positive connection. A corporate gift may mean a small investment to produce, however it may pay off down the line when it comes time to award a new contract.
An Added Touchpoint
We love staying in touch with our clients and so should you. However, tedious calls or emails to “just check in” can sometimes be annoying, even unwelcomed. When you come bearing gifts, however, it is a positive moment that is difficult to be seen as a bother.
This offers you an added interaction with your best clients. What’s more, the interaction won’t come across as overly “salesy”. It is a perfect opportunity to check in on the status of your relationship and thank them for their business. It also provides you the opportunity to see if there is anything else they are in need of that you may be able to assist them with.
It’s Nice!
Perhaps the best reason for giving corporate gifts is also the simplest one. It’s a nice thing to do! Even in the high-tech, fast-paced, online world in which we live; people still buy from people and forming relationships is important.
Corporate gifts may require a small investment. However, the relationships you forge with your clients are priceless. Consider the lifetime value of your top customers. Now, compare that with the cost of a simple, yet elegant and personal corporate gift. What’s more, suppose you knew that giving a corporate gift could make all the difference between keeping that client for another year.
It’s a no-brainer decision.
‘Tis The Season
Corporate gifts are appropriate in several situations. After closing a big deal, on the anniversary of a signing, or celebrating a milestone. However, the holidays provide a perfect opportunity to reach back out to the clients who make your business possible. It’s a great opportunity and one that every business can benefit from.